Experience Design for Marriott
If you attended the event sponsored by Marriott in Orlando, then you know that it was an outstanding example of a well designed experience. If you missed it then these video clips will give you a glimpse of what a meeting experience can be if it’s designed with intention.
The key impressions that we agreed upon every attendee should feel were: valued, equipped, and wowed. These impressions served as the filters through which every decision was made from the curriculum, entertainment, welcome reception and speakers to the staging, the food, the venue selection and the seating design.
There was nothing conventional about this convention. We broke all of the rules and as a result increased attendance, executed at a significantly lower budget, and delivered an event that had a clear impact on customer and brand loyalty.
Did you attend? If so let me hear from you about what moved you.
If you weren’t there, what intrigues you about the elements of this event?
