Now What?

So … what business are you really in?  As long as meetings and events folks allow the role to be defined by convention and historical precedent, the role will remain tactical.  Don’t get me wrong – tactics are necessary, critical to success and must be executed with precision. But by redefining the discussion and repositioning the category within which you work, you can add a new dimension to your role.

It’s reported that 50% of the new jobs that will emerge between now and 2020 don’t exist today.  What does this mean for the role of the planner?

So here’s a question to get us started – is there an appetite and are you interested in adding a new layer to your role – to take on a new challenge and to begin to think of the meetings you plan as live branded media?  What’s the upside – the downside – do you even care?